Promotion of the practice of soccer in youth audiences through the transmedia industry of Japanese anime: Analysis of the media coverage of Captain Tsubasa and Blue Lock
Por:
Hernandez, Clara Cisneros, Frias, Jose Angel Garfias
Publicada:
1 ene 2022
Resumen:
The objective of this work is to present an analysis and description of
the content creation strategies of the most internationally recognized
Japanese animation transmedia franchises that have achieved a favorable
reception among youth audiences for the dissemination and promotion of
sports practice of soccer within the nation, being the selected Captain
Tsubasa (Takahashi, 1981) and Blue Lock (Kaneshiro, 2018), for its
current validity.The analytical exercise implies, in turn, a description
of the extension and transmedia relationship that the works maintain
with institutionalized and commercial campaigns for the promotion of
events that postulate an attraction of recognition towards the nation,
as has been the case of the Olympic Games in different editions, as well
as in the FIFA Soccer World Cups.
Filiaciones:
Hernandez, Clara Cisneros:
Univ Nacl Autonoma Mexico, Comun, Fac Ciencias Polit & Sociales, Mexico City, DF, Mexico
Frias, Jose Angel Garfias:
Univ Nacl Autonoma Mexico, Mexico City, DF, Mexico
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