Vernacular Visibility and Algorithmic Resistance in the Public Expression of Latin American Feminism
Por:
Sued, Gabriela Elisa, Castillo-Gonzalez, Maria Concepcion, Pedraza, Claudia, Flores-Marquez, Dorismilda, Alamo, Sofia, Ortiz, Maria, Lugo, Nohemi, Arroyo, Rosa Elba
Publicada:
1 may 2022
Ahead of Print:
1 dic 2021
Resumen:
This article seeks to understand how Latin American feminist public
expression has gained algorithm-mediated visibility on social media. To
this end, a cross-platform analysis was conducted for two issues: the
legalisation of abortion in Argentina and the struggle to eliminate
violence against women. The data were collected on four platforms:
Twitter, Instagram, TikTok, and YouTube through the representative
hashtags, `#abortolegal2020', `#25N', and `#niunamenos'. Digital
critical methods were employed to gather data and approach
high-visibility users, visual messages, and hashtagging practices. The
findings reveal two configurations of algorithmic mediated visibility,
formed by assemblages of actors, formats, and knowledge: platform
vernaculars and algorithmic resistance. Both result in a mutual shaping
between platforms, seeking to impose a quantitative logic of visibility,
and feminist actors, using the tactics of algorithmic resistance to give
visibility to the content, aesthetics, and resignified messages about
their struggles.
Filiaciones:
Sued, Gabriela Elisa:
Conacyt Postdoctoral Researcher, Universidad Nacional Autónoma de México, Instituto De Investigaciones Sociales, Mexico
Castillo-Gonzalez, Maria Concepcion:
Tecnológico de Monterrey, Mexico
Pedraza, Claudia:
Universidad La Salle, Mexico
Flores-Marquez, Dorismilda:
Universidad De La Salle Bajío, Mexico
Alamo, Sofia:
Universidad de Buenos Aires, Argentina
Ortiz, Maria:
Universidad de Buenos Aires, Argentina
Lugo, Nohemi:
Tecnológico de Monterrey, Mexico
Arroyo, Rosa Elba:
Universidad Nacional Autónoma de México, Mexico
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