Public images of Mexico in South Korea
Por:
Ryzhkov, Andrii, Rocha, Nayelli Lopez
Publicada:
1 jul 2020
Resumen:
Public image analysis involves the process of managing a country's image
internationally. Such examination is particularly important to gain an
understanding of a policy's effectiveness in the target country and to
reflect upon its undesired signals to design positioning strategies in a
partner country's society. Therefore, public opinion surveys are the key
to achieving specific desired aims in other societies.
This research paper provides hard data to inquire about popular Korean
perceptions of Mexico as the main pillar of the latter's positioning in
Asian society. Analysis of the responses reveals several enriching
elements that are not highlighted by media images.
Filiaciones:
Ryzhkov, Andrii:
Univ Nacl Autonoma Mexico, Mexico City, DF, Mexico
Rocha, Nayelli Lopez:
Univ Nacl Autonoma Mexico, Mexico City, DF, Mexico
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