Animation and myth of the hero as discursive device in Mexican political campaigns
Por:
Aguilar Campos, Citlaly
Publicada:
4 dic 2020
Resumen:
A political campaign is a dialogical game that will always make a
deployment of discursive resources that manage to generate empathy and
in that way, obtain the vote of the people. Animation and myth are
resources that politicians use in their favor to construct their
messages. The reason? These elements are exceptional dialogical units
thanks to their power of meaning and cohesion on a personal and social
level. This research focus in two Mexican politicians Alfredo del Mazo
and Andres Manuel Lopez Obrador, who during their elections - 2017 and
2018, respectively - used digital animation to create a striking
propaganda. The critical frame is based on Joseph Campbell, Rollo May,
Carlos A. Scolari, Clifford Geertz and Edna Becerril.
Filiaciones:
Campos, CA (Corresponding Author), Univ Nacl Autonoma Mexico, Fac Ciencias Polit & Sociales, Circuito Mario de la Cueva S-N,Ciudad Univ, Delegacion Coyoacan 04510, Mexico
Univ Nacl Autonoma Mexico, Delegacion Coyoacan, Mexico
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