UP DIGITAL : A CASE STUDY WITH UNIVERSITY OF COMMUNICATION OF THE AUTONOMOUS MEXICO STATE UNIVERSITY - UAEM


Por: Garcia Lirios, Cruz, Carreon Guillen, Javier, Hernandez Valdes, Jorge, Mendoza Alboreida, Daniela, Mejia Rubio, Silvia, Quintana Alonso, Lorena Damaris

Publicada: 1 jul 2015
Resumen:
The digital entrepreneurship understood as a process of opportunities, skills, innovations and responsibilities has been studied as external Internet and although studies of technology adoption and confidence in e-commerce have established some cognitive dimensions, the contrast of their relationship has not been established. The objective of this research is to describe the differences between users regarding the dimensions that the state of knowledge poses to examine entrepreneurship on the Internet. We surveyed a nonrandom sample of 143 students from a public university in order to test the hypothesis that there are differences between users of Information Technology and Communication due to its degree and with respect to their levels of less significance than 0.001 for empathy factors, risk, opportunity, entrepreneurship, usefulness, ease, commitment, knowledge, innovation, use and satisfaction. The results show that only in the case of empathy [x2 = 14.26 (14 gl) p = 0.000], the risk [x2 = 19.36 (14 gl) p = 0.000], entrepreneurship [x2 = 16, 30 (14 gl) p = 0.000] and the use of virtual library, multimedia center simulator and self-directed [x2 = 19.40 (14 gl) p = 0.000] there are significant differences among three groups of different semester.

Filiaciones:
Garcia Lirios, Cruz:
 Univ Autonoma Estado Mexico, Unidad Acad Profes Huehuetoca, Toluca, Mexico

Carreon Guillen, Javier:
 Univ Nacl Autonoma Mexico, Escuela Nacl Trabajo Social, Fac Contaduria & Adm, Mexico City, DF, Mexico

Hernandez Valdes, Jorge:
 Univ Nacl Autonoma Mexico, Escuela Nacl Trabajo Social, Mexico City, DF, Mexico

Mendoza Alboreida, Daniela:
 Red Interdisciplinar UAEMEX UNAM, Mexico City, DF, Mexico

Mejia Rubio, Silvia:
 Red Interdisciplinar UAEMEX UNAM, Mexico City, DF, Mexico

Quintana Alonso, Lorena Damaris:
 Red Interdisciplinar UAEMEX UNAM, Mexico City, DF, Mexico
ISSN: 24779547





VISION GERENCIAL
Editorial
Universidad de Los Andes, Facultad de Ciencias Económicas y Sociales, Centro de Investigaciones y Desarrollo Empresarial, NUCLEO LA LIRIA EDIF G NIVEL 2, MERIDA, 00000, VENEZUELA, Venezuela
Tipo de documento: Article
Volumen: 14 Número: 2
Páginas: 287-300
WOS Id: 000420175300003

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