PANDEMIA, PLATAFORMAS DIGITALES Y COMPETENCIAS TECNO-ADMINISTRATIVAS ENTRE LOS EMPRENDEDORES RESTAURANTEROS
Por:
Corral, Maria Josefa Santos, Lopez, Lucia Carmina Jasso
Publicada:
1 sep 2023
Resumen:
The purpose of this paper is to show the role of digital platforms in
the configuration of techno-administrative capacities among restaurant
entrepreneurs, specifically those in Latin America and particularly in
Mexico. Based on the literature review and semi-structured interviews
with Mexican restaurateurs, the way in which these technologies began to
offer a ``lifeline'' to face of the confinement forced by the pandemic
is documented, becoming a significant mediator that allowed not only the
rapprochement between consumers and customers and even the growth of
establishments but also, in a local approach to global technologies that
are part of what is known as Industry 4.0, whose operation demands the
development of technological and administrative capacities different
from those that many entrepreneurs in the sector had.
Filiaciones:
Corral, Maria Josefa Santos:
Univ Nacl Autonoma Mexico, Inst Invest Sociales, Mexico City, Mexico
Lopez, Lucia Carmina Jasso:
Univ Nacl Autonoma Mexico, Inst Invest Sociales, Mexico City, Mexico
gold, Green Submitted
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